Launch video script templates (15, 30 and 60 seconds)

How many words fit in a launch video?

People speak at roughly 150 words a minute, or about 2.5 words a second. Leave room for music and pauses, and you get these budgets:

15-second launch video script template

Best for X, LinkedIn, Reels and Shorts. One promise, one screen, one action.

1. Hook (0–3 s): "[Outcome] in [time]."
2. Product (3–11 s): "[Do the core action]. [See the result]."
3. Call to action (11–15 s): "[Product]. Try it free at [url]."

30-second launch video script template

The all-rounder for launch posts, ads and your homepage.

1. Hook (0–3 s): "[Who] — [painful thing] is over."
2. Problem (3–7 s): "No more [old way 1]. No more [old way 2]."
3. Product, step 1 (7–13 s): "[Action 1]."
4. Product, step 2 (13–19 s): "[Action 2]."
5. Payoff (19–24 s): "[Result] in [time or clicks]."
6. Proof and CTA (24–30 s): "Join [number] [users]. Start free at [url]."

60-second product video script template

For Product Hunt, YouTube and a homepage explainer, where viewers want a little more.

1. Hook (0–5 s): the outcome, stated as a bold claim.
2. Problem (5–12 s): the old way, and what it costs in time or money.
3. Introduce (12–17 s): "Meet [Product]: [one-sentence promise]."
4. Feature 1 (17–27 s): the core flow on real screens.
5. Feature 2 (27–37 s): the feature that makes it different.
6. Feature 3 (37–45 s): a detail people love (speed, integrations, AI).
7. Proof (45–52 s): a customer quote, logos or a number.
8. Call to action (52–60 s): one action, your URL, and what's free.

A filled-in example

Here's the 30-second template filled in for a made-up invoicing app:

1. "Freelancers — chasing invoices is over."
2. "No more spreadsheets. No more 'just following up'."
3. "Pick a client."
4. "Add your hours."
5. "Paid in days, not weeks."
6. "Join 4,000 freelancers. Start free at invoicely.app."

Hook lines that stop the scroll

• "[Outcome] in [time]." — Invoices in 30 seconds.
• "Stop [painful task]." — Stop writing status updates.
• "What if [task] took [tiny time]?" — What if reports took one click?
• "[Big number] [users] already [outcome]." — 4,000 freelancers get paid faster.
• "The [old tool] for [new audience]." — The CRM for solo founders.

Script writing rules

• Outcome first. Viewers care what changes for them, not what you built.
• One idea per line. If it needs "and", split it into two scenes.
• Concrete beats clever. Numbers and verbs beat adjectives.
• Match the screen. Each line should describe what's visible right then.
• End with one action. Not three links. One.

Want the script written for you? LaunchDemo reads your product page and writes a script that fits each scene, then cuts the video around it. Edit any line by asking, like "make the hook punchier".